In popular words of a marketing stalwart, “Ignoring online sales is like opening a business but not telling anyone.” Digital Sales or closing deals over online mediums is a relatively newer concept in the business world. With the world coming to a stand-still during the pandemic, the volume of digital sales has multiplied steadily. The reps that used to travel freely and visit clients to promote and sell their products are now restricted to a great extent. Thus, they have resorted to the online forms of meet-ups.
During the pre-pandemic times, the life of medical representatives, using Maplytics on mobile, promoting their products on the field was very different. A rep could be allotted a scheduled meeting list for the upcoming day/s from his manager. The auto-scheduled meetings could have navigation directions of the optimized routes to be followed by the reps. The reps could check-in and out to the appointments from their meeting location itself. Certain special client notes, files, directions too could be passed on to the office colleagues by these reps while being on the go!
The reps could have the freedom to plot different clients on the way while being on the go in case of certain cancellations. They could plot a good meeting spot like a café or a restaurant and conduct their meetings there. The territories too could be assigned to each rep to target their sales. Using the CRM records, the reps could plot the area wise demands of the kind of products available with them and target the audience accordingly. With travel restrictions in place and physical face-to-face meetings not being scheduled much, the professional life of a medical rep has changed a lot.
With this change in the work style pattern, the use of Maplytics too has altered for the medical reps. The features such as along the way, optimized routing, turn-by-turn navigation, and such shall not be used much currently. However, to aid in Digital sales, Maplytics can be used in a number of ways. The managers can allocate newer sales territories to the reps based on their present locations considering the work from home scenario. Thus, it is possible to explore potential clients in newer regions.
Let us assume Jack is one such medical sales rep responsible for the of medical sterilization instruments. Consider there are three kinds of these instruments with Jack. Now he is responsible for the after sales as well. Thus, Jack can plot clients under his assigned territory who use these three kinds of instruments, represented by the three kinds of pushpins and contact the selected ones for particular services. The customized pushpins representing the three instruments could make visual segregation of clients easier.
Archie the sales manager of a pharma giant can plot a day for his sales reps and share mass emails holding the appointment details with the respective clients. The only difference here would be that the meetings shall take place over online meeting places instead of physical office or appointment spaces. The clients and the sales reps can check the mails and the schedules and attend the meetings online. If required, there could be online demos of the products as well to finalize the sales deals.
In certain areas, restricted meetings with fixed number of attendees are allowed. Archie can shortlist one of his reps and book a meeting place near his home. Then he could keep that meeting place as the current location and find the clients nearby at a radius of ‘x’ miles/ kilometers. He could then invite a fixed number of those clients for the meeting and inform his rep about the same. Thus, the rep can conduct client meetings from a place of convenience. Optimized routes can also be plotted and followed by the sales rep and the clients to travel and reach the fixed destination.
Even the online client meetings can be checked-into and out of using Maplytics on mobile by the reps. Records for the same could be traced and saved by the managers for productivity and performance analysis. Thus, is a short showcase of some of the features of Maplytics that could be incorporated into the lives of medical reps and a description about their usage pre and post pandemic. Many more such enticing features can be simplified and used for business benefit.
To experience Maplytics first-hand and to know how it has been assisting organizations globally with their Geo-Analytical requirements, download a free trial from our website or Microsoft AppSource or contact us at crm@inogic.com to discuss your mapping requirements.
