It took Alan Turing 50 years to be branded as a visionary in the world of theoretical computer science and artificial intelligence. Steve Jobs and Elon Musk had a relatively faster route to reach the same stature. It is not only about the evolution of science and the changing times but also the acceptance of humans as geniuses and personal brands!
Everything that can be recognized or distinguished based on a certain look, quality, ability, and usability from the rest of the group is a brand. People turn to brands that they can relate to and whose vision, and mission are in sync with their own. The ones who believe in being futuristic may be in the favour of Tesla and the ones looking for technological genius may opt for Volkswagen. Similarly, the story of Warren Buffett may inspire some philanthropists while that of Richard Branson may create tycoons. These personal brands too can shape and uplift generations. Hence, ‘branding’ is relevant.
At Inogic – Maplytics, we prioritize not just our organizational brand but also believe in helping build a client’s personal brand as well. A client to us is the organization along with the employees we connect with. Many ask why we feel that having a personal brand is essential for our clients. Here are some of our reasons.
Why are personal brands important?
- Stand out in the crowd –
In today’s competitive market, it is more important than ever to differentiate yourself from the competition. A strong personal brand can help you make a lasting impression on potential leads, clients, and partners. There has to be an X factor that is offered only by you and nobody else which can be sold as a USP.
- Establish yourself as an expert –
By sharing your knowledge and insights with others, you can position yourself as a thought leader in your industry. This can lead to new opportunities, exposure, and collaborations. People tend to believe those who follow a discipline rather than preaching it! Actions always speak louder than words after all.
- Build relationships and trust-
A strong personal brand can help you build trust and credibility with others. This can make it easier to network with potential employers, clients, and partners. People tend to return to those they trust and bond with. Once a bond is established with honesty, there is no looking back.
- Increase your visibility-
A well-crafted personal brand can help you increase your visibility online and offline. This can lead to more opportunities and recognition. Word of mouth too becomes more effective as there is proof to share.
- Business Expansion-
A strong personal brand can help you advance your business by making you more marketable to potential clients. It can also open doors to new opportunities, such as speaking engagements and consulting gigs.
- Gain confidence in your abilities –
When you see your name and accomplishments in writing, it can help you to feel more confident in your abilities. With statistics and milestones to support your achievements, marketing them for more gains becomes a viable option.
- Become more self-aware –
The process of building a personal brand can help you to become more self-aware of your strengths and weaknesses. This can help an organization as well as the individuals improve for the best.
- Develop a sense of purpose –
A strong personal brand can give you a sense of purpose and direction in your life. It is like a handout of an organization of where and how it has to reach.
Considering the importance of developing and nurturing personal brands, the ways to do it also need to be unique and foolproof.
How to build a personal brand?
Building a personal brand is a process that takes time and effort, but it is well worth the investment. Here are some steps you can take to build a strong personal brand:
- Define your brand
The first step in building a personal brand is to define what you want to be known for. What are your strengths, values, and passions? What are you an expert in? Once you know what you want to be known for, you can start to create a brand message that communicates your value proposition to others.
- Create a strong online presence
In today’s digital world, your online presence is your personal brand. Make sure you have a website or blog where you can share your content and expertise. You should also be active on social media platforms like LinkedIn, Twitter, and Instagram. Location Intelligence is a growing prominence in all walks of life. For organizations looking to build strong online and offline presence through marketing, exploring insights with Location Intelligence would be helpful. Maplytics, the comprehensive geo-analytics tool comes in handy for Dynamics 365 users.
- Network and build relationships
Networking is essential for building a strong personal brand. Get involved in your industry or community and make connections with people who share your interests. Build relationships with these people by providing value to them and offering your help. People of interest could be found in the vicinity using Proximity Search. They could be spotted Along the Route as well by Maplytics users.
- Share your expertise
One of the best ways to establish yourself as an expert is to share your knowledge and insights with others. Write articles, give presentations, and participate in online forums. The more you share your expertise, the more people will recognize you as a thought leader in your field. Plugging in Success Stories from problem detection to resolution attracts decent attention.
- Be consistent
Building a personal brand takes time and consistency. Don’t expect to become a household name overnight. Keep at it and gradually you will start to see results. Being well organized and prepared in advance also helps a great deal!
- Be authentic
Let your personality shine through in your branding. People appreciate authenticity and will be more likely to connect with you. The audience with the realness and rawness rather than film and fancy!
There is a lot more to explore and even more to build. But it can only be done with practice!
The unique features of Maplytics could be experienced when explored more with a trial. One can write to the Team at crm@inogic.com for mapping requirements, a free trial of 15 days, or a personalized demo within Microsoft Dynamics 365 CRM / Dataverse.
To learn more about Maplytics, its applications across industries, and another multitude of features, do visit the Website or the Microsoft AppSource. For further details, one can hop on to the Blogs, Client Testimonials, Success Stories, Industry Applications, and Video Library for a quick query resolution.
Until then,
Stay branded!
