Every second counts in the world of emergency medical care. For German Red Cross (DRK) Assistance, a non-profit organization with over 30 years of experience, the mission is clear, provide first-class medical care and support to people in need, anywhere in the world. Their arsenal for this mission includes a vast network of ambulances and helicopters, ready to be dispatched at a moment’s notice.

However, speed wasn’t their only challenge. With global operations, DRK Assistance needed a way to quickly visualize the complete medical infrastructure available around a patient’s location. This included hospitals, ground transportation options, and even nearby airports for potential medevac situations. Traditionally, this information was scattered across different sources, creating a critical time lag in decision-making.

Their answer came from Maplytics, our geo-analytical solution that seamlessly integrated maps with their existing Dynamics CRM platform. Imagine a real-time map, where a patient’s location is instantly pinpointed using colored pushpins. Surrounding this point are clear custom visual markers – hospitals represented by red crosses, ambulances depicted as tiny vehicles, and airports marked with airplane icons. All this information, previously scattered, now existed on a single, unified platform and available at a click.

The benefits were immediate and life-saving. DRK Assistance could now:

  1. Data Visualization: With the maps integrated within Dynamics 365, plotting and viewing records became convenient for faster and more accurate analysis.
  2. Optimize Routes: With a clear understanding of ground transportation options, Maplytics helped them choose the most efficient routes, the shortest in terms of time or distance, to reach patients. This meant ambulances could get to critically ill individuals faster, potentially making the difference between life and death.
  3. Enhanced Communication: Heatmap visualizations within Maplytics allowed DRK Assistance to perform in-depth case analysis. This not only improved internal communication but also facilitated clear reporting to stakeholders and insurance companies, ensuring transparency and trust.
  4. Data-Driven Decisions: The sheer volume of data analyzed through Maplytics was staggering. In just one year, DRK Assistance used the platform to map and plan a staggering 2.3 million kilometers of ground transport – the equivalent of circling the Earth 58 times! This data-driven approach allowed them to double their ground transport volume to 3,000 missions in a year, serving 3,000 patients more efficiently than ever before.

But perhaps the most compelling statistic is this, by leveraging Maplytics’ visual insights, DRK Assistance saved a remarkable 831 hours in a single year. Those saved hours translate directly to faster response times, more lives saved, and a renewed sense of empowerment for the dedicated team at DRK Assistance.

The story of DRK Assistance and Maplytics is a testament to the power of technology in humanitarian aid. It’s a story where every second saved translates to a brighter future for someone in need, a future where a simple map can become the key to unlocking life-saving medical care.

Application of Integrated Maps in the Medical Industry

Apart from how Maplytics functions with DRK,

  1. It can help in visualizing outbreaks on a map, track the spread of diseases, and target interventions more effectively.
  2. It can identify potential patients in specific geographic areas based on demographics and health-related factors (e.g., high concentration of diabetes patients in a certain zip code) using heat map analysis.
  3. Optimize appointment scheduling by factoring in patient location and minimizing travel time for both patients and healthcare providers.
  4. Target outreach programs for preventative screenings, e.g., mammograms based on demographics and Census Data analysis and access to healthcare facilities.
  5. Track and manage medical supplies and equipment across different facilities, ensuring optimal inventory levels and avoiding stockouts.
  6. Identify potential participants for clinical trials based on geographic location and specific health criteria.
  7. Analyze data to identify areas with limited access to healthcare allocate resources accordingly, and a lot more.

As healthcare providers seek to improve efficiency, optimize resource allocation, and deliver better patient care, Maplytics offers a powerful tool for leveraging the power of location data.

What’s More?

Maplytics is like water that can be moulded into any role. To get more acquainted and experience it first-hand, one can write to crm@inogic.com To investigate the product further, with a personalized demo within Microsoft Dynamics 365 CRM / Dataverse get in touch with the team.

For applied knowledge, do visit our Website or Microsoft AppSource. One can hop on to the detailed Blogs, Client Testimonials, Success Stories, Industry Applications, and Video Library for a quick query resolution.

Until then,

Happy Helping!