“It was good thinking on your part to salvage the situation. We had traveled so far, the shooting team was in, the decor ready, and it’d have all been wasted. Thanks again”, quipped Jenny the popular food influencer on her call with her Manager, Sarah. Sarah’s new assistant, Sharon, had booked a shoot for Jenny at a new restaurant out of town. Everything was on point but Sharon missed a detail of Jenny being vegan and the restaurant not being vegan-friendly. On arrival, Sarah curtly noticed this, thought quickly and redirected Jenny and Co to a vegan-friendly restaurant nearby. They got their vegan food, reels, pictures, videos, interviews, reviews, et al, and the shoot was saved!
This is a scenario straight out of Influencer Marketing and Management books! Like every other job, this too needs a lot of planning, attention to detail, creativity, etc. The influencers are the starters of a journey whose path, milestones, and destination are assisted by managers. Sarah was lucky to have found a solution nearby but, would it always be so? Hence, alternatives and tools are a must! Talking of helping tools, how can one refrain from considering Maplytics, the 5-star rated geo-mapping package of the Microsoft AppSource? You have doubts about how integrated maps within Microsoft Dynamics 365 CRM can be used for Influencer Marketing? Well, hold on then, as you are up for a ride.
Menu for Food Influencing
Consider The Viral Code, a popular Influencer Management Organization that is known for creating and backing some popular Food Influencer Pages. Their routine tasks include exploring new food joints for their influencer clients to try out, restaurants to collaborate with, finding home chefs/ home cooks nearby, getting brand deals for their clients, etc. If Viral Code starts using Maplytics within Microsoft Dynamics 365 CRM, it could simplify the following-
Radius around Map Point
The preferred location of the influencer or the organization office could be picked as the current location. A preferred travel distance could be given in terms of radius and the food places within it could be plotted. Based on travel time/ distance, type of restaurant, collaboration freedom, etc. a list of food places could be created to be explored further.
Point Of Interest Location Search
Places of convenience such as subway stations, bus stops, gas stations, etc. could be searched for all of the enlisted places of food discovered with Radius Search. The list could be narrowed down based on the convenience of the shoot.
Along the Route Search
In case the intent is of shooting longer content, the influencer and the team would want to extend the food experience by exploring the places along the route. Thus, places such as a monument, a garden, a museum, a smaller, viral food joint, etc. could be searched along the travel route to the restaurants and could be visited and captured for vlogs, reels, posts, etc.
The Stylized Fashion Influence
FabReach is a popular influencer-managing organization on Fifth Avenue in New York City. Being on the fifth avenue, their expertise lies in all things fashion. They manage fashion influencers on multiple platforms at multiple stages of their careers. If Maplytics lands in the hands of these style maniacs, they could turn things into gold.
Mapping of Census Data
Every region follows a different fashion sense and every influencer has his own style. Even a person from Brooklyn need not follow the same fashion pages as a person from Manhattan. Hence, using Census Data Mapping is ideal to set the target audience. The demographics of various regions could be mapped, and the sex ratio, buying patterns, income groups, etc. could be studied. With this info, the influencers could be mapped with the correct audience and territories could be allotted to them. This would map the influencer’s style and the content demand.
Multi-lingual Workforce
In a cosmopolitan city like New York, the workforce hired at the organization and the surrounding fashion houses must be multi-lingual, and work gets better understood in a language of preference. Thus, Maplytics would be a comfort app for the employees using it as it is offered in 11 global languages such as German, French, Spanish, Portuguese, Turkish, Hungarian, Dutch, Arabic, Polish, and Russian along with English. The appointments, work tasks, instructions, navigation routes, etc. could all be understood in a language of comfort by the users.
Draw Radius on Map
Fashion Influencing involves a lot of fashion show visits, boutique visits, fashion house hunting, studio hunting, searching spas for collaboration, finding vanity outlets, and stylists, signing brand collaborations with them, and more. Just like The Viral Code, FabReach could also utilize Proximity Search, Along the Route Search, and POI Location Search for all of these and get better organized, easily!
Globe Trotters for Travel Influence
The Fame Factory in Zurich has been managing influencers for a long period of time now. Considering its location in the Swiss land, Travel influencers are registered in plenty with them. Of course, they can follow the footprints of The Viral Code and FabReach and utilize the functions of Maplytics mentioned above to fix the Target Group for each of their influencers, map them with places to travel to and explore, divide the globe into territories for all of their influencers so that they do not cannibalize into each other’s territories, etc. Apart from these, The Fame Factory could use Maplytics’ other features as well.
Appointment Schedule
Traveling without an itinerary is a journey wasted. Just as the places of visit have been selected from a point using the proximity search, they could be accommodated into schedules. Auto Scheduling would help in planning travels for days for the influencer and the team accompanying them. Their days would be planned, considering time for personal traveling, shopping, rest, buffer time, etc. Many places of interest could be visited in this manner and done justice to.
Daily Route Planner
Once the travel plan is in place, the influencer and the team could be offered an optimized travel route to travel to those places in the plan. These routes would avoid tolls, highways, and traffic and would help in safe, fast, and easy travel. Turn-by-turn navigation directions could come into extra use for travels to unknown places or global places with language barriers. Exploring long roads with no man in sight for help would also become fun then.
What’s More?
The culture of influencers is at a constant upward curve. There is a lot to be explored and a lot more to be experienced. The application of Maplytics could be tenfolds if tried out correctly. To get more acquainted and experience it first-hand, one can write to crm@inogic.com To investigate the product further, with a personalized demo within Microsoft Dynamics 365 CRM / Dataverse get in touch with the Team.
For applied knowledge, do visit our Website or the Microsoft AppSource. One can hop on to the detailed Blogs, Client Testimonials, Success Stories, Industry Applications, and Video Library for a quick query resolution.
Until then,
Happy Influencing!
