As the holiday season approaches, businesses and brands ramp up their marketing efforts to engage consumers through creative and memorable social media campaigns. In 2024, several campaigns stood out for their creativity, engagement, and overall impact. Let us explore some of the most popular social media campaigns of the holiday season, including innovative ads, viral posts, and festive offers!
1. Holidays are Coming: Coca-Cola’s Holiday 2024 Campaign
Coca-Cola’s 2024 “Holidays Are Coming” campaign has embraced AI to reimagine its iconic Christmas advertisement. This marks a bold step for the brand, blending nostalgia with cutting-edge technology. The updated ad uses generative AI to recreate elements of the classic, such as the glowing Coca-Cola trucks while incorporating modern digital effects and storylines. It aims to connect with today’s audiences by infusing traditional holiday warmth with futuristic visuals.
The ad’s approach sparked mixed reactions. Critics argue that the AI-driven production lacks the emotional resonance of its human-crafted predecessors, with some calling it a step too far into the “uncanny valley.” However, others see it as a forward-thinking move that showcases the potential of AI in modern advertising. Alongside the ad, Coca-Cola also introduced interactive features like QR codes on cans, allowing consumers to engage with AR experiences and even chat with a virtual Santa.
2. Target’s 12 Days of Deals
Target launched its “12 Days of Deals” campaign, which featured a different product category highlighted each day, with significant discounts and promotions tailored for holiday shoppers. This campaign was prominently showcased on their social media channels, including Instagram and Twitter, where they created vibrant and eye-catching posts.
The strategy included countdown timers and engaging carousel posts that featured products in action, making the deals feel time-sensitive and exclusive. Additionally, they encouraged followers to comment on which products they were most excited about, further increasing interaction.
The campaign’s focus on urgency and excitement led to a notable increase in traffic to their online store, with many deals selling out quickly.
3. Starbucks’ Holiday Cups and Seasonal Beverages
Starbucks continued its beloved tradition of unveiling its iconic Holiday Cups, which have become a seasonal phenomenon. In 2024, their campaign emphasized the theme of “Warmth and Togetherness,” featuring beautiful imagery of their festive beverages and treats.
Starbucks utilized social media platforms to invite customers to share their photos with the holiday cups using the hashtag #RedCupSeason. This year, they also introduced a digital rewards program that allowed customers to earn points by sharing their cup moments online.
The campaign sparked a social media frenzy, with thousands of posts from customers showcasing their holiday drinks, leading to a strong sense of community and brand loyalty.
4. Teleflora’s “The Power of Wishes Campaign”
Teleflora’s “The Power of Wishes” holiday campaign for 2024 is a heartwarming collaboration with Make-A-Wish® to bring joy to children facing critical illnesses. The centerpiece of the campaign is an emotional commercial that tells the story of a boy named Matty, who builds a snowman that comes to life, sharing magical moments with him during the holidays. The story concludes with Matty’s wish coming true—his father, a deployed military member, returns home, accompanied by a Teleflora bouquet carrying the message, “Some wishes do come true.”
The campaign extends its impact by donating 15% of the proceeds from select holiday bouquet sales to Make-A-Wish, aiming to raise $250,000. Additionally, social media engagement contributes to the cause, with donations made for every like on campaign posts.
Did you miss this amazing Campaign?
The #AdventWithInogic campaign of 2024 by Inogic, Maplytics’ parent organization typically involves engaging activities and interactive content shared daily leading up to Christmas, designed to foster community engagement, showcase products, and celebrate the festive season.
Past campaigns have included tips for CRM users and insights into Inogic’s apps like Maplytics and others. These efforts aim to connect with their audience while promoting the software features and solutions in a festive, creative way!
Maplytics created a striking social media carousel as a part of the campaign.
The holiday season of 2024 saw a range of innovative and impactful social media campaigns that successfully engaged consumers and enhanced brand visibility. As brands continue to leverage social media to connect with their audiences, the lessons learned from these campaigns will undoubtedly shape future holiday marketing strategies.
Happy Holidays!
