In the high-octane world of sales, every minute counts. The difference between a closed deal and a lost opportunity can hinge on efficiency. But managing appointments, optimizing routes, and maintaining clear communication can be a logistical nightmare for sales reps. Enter Maplytics, a powerful geo-analytical solution integrated with Microsoft Dynamics, designed to supercharge your sales team and propel them toward higher peaks of efficiency.

A Multi-Packed Weapon

Sales inefficiency impacts both reps and managers. Here’s where Maplytics steps in, offering a multifaceted approach to streamline the sales workflow:

  1. Conquer the Commute: No more time lost in traffic jams or last-minute wrong turns. Maplytics analyzes traffic patterns and historical data to suggest the most optimized routes to client meetings. This translates to shorter travel times, reduced stress, and more time spent pitching or making sales happen.
  2. Effortless Appointment Management: Avoid the calendar juggling and email ping-pong. Maplytics integrates seamlessly with your CRM, enabling effortless appointment scheduling directly within the map interface. Visualize client/ meeting locations, schedule appointments in real-time, and avoid double scheduling using a single, user-friendly platform.
  3. Proximity-Based Lead Generation: Maplytics doesn’t just optimize travel, it empowers proactive sales strategies. Utilize the proximity search feature to identify potential leads within a specific radius of your rep’s current location within an allotted territory. This allows reps to capitalize on nearby opportunities during extra time or while traveling between meetings, maximizing their selling window.
  4. Real-Time Visibility and Communication: Maplytics’ real-time tracking feature allows reps to keep clients informed of their arrival times. This transparency sets realistic expectations, demonstrates professionalism, and builds stronger client connections.
  5. Data-Driven Decision Making: Sales managers often overlook crucial insights into sales performance. Maplytics empowers them with valuable data visualizations. Analyze heatmaps to understand high-performing territories or identify areas with lower conversion rates. This data-driven approach allows managers to optimize territory allocation, tailor sales strategies to specific regions, and maximize the effectiveness of their sales force.

A Chain of Benefits

By streamlining the sales workflow, Maplytics delivers a cascade of benefits for businesses:

  1. Sales Productivity on a boost: Imagine the additional sales calls your team could squeeze into a day with optimized routes and reduced travel time. Maplytics frees up valuable time for reps to focus on building relationships, delivering impactful presentations, and closing deals.
  2. Trust is Key: Clear communication and transparency are fundamental for building trust with clients. Maplytics helps by ensuring accurate arrival times and facilitating seamless communication. This fosters a more positive client experience and strengthens client relationships.
  3. Reduced Administrative Burdens: Maplytics automates much of the administrative work associated with sales. No more manual route planning, timesheet management, or struggling to recall meeting locations. This frees up valuable mental space and time for reps to focus on selling.
  4. Data-Driven Decisions: Sales managers gain valuable insights into sales performance, lead distribution, and territory effectiveness. This data empowers them to make informed decisions regarding resource allocation, identify areas for improvement, and optimize overall sales strategies.

A Strategic Advantage

Maplytics goes beyond streamlining workflows or processes, it unlocks a strategic advantage:

  1. Territory Intelligence: Maplytics doesn’t just show locations – it unlocks deeper insights. Layer demographic and market data onto the map to understand client profiles, identify market trends, and tailor sales strategies for specific territories. This intelligence provides a competitive advantage in targeted marketing and customer acquisition.
  2. Competitive Analysis: Gain valuable insights into competitor locations and identify potential areas of overlap with your territories using Territory Management. This allows you to develop targeted strategies to differentiate your offerings, avoid internal cannibalization, and secure market share.
  3. Collaboration and Teamwork: Maplytics fosters a collaborative environment within your sales team. Share successful routes with colleagues, identify areas of expertise within the team, and optimize resource allocation based on individual strengths. This collaboration allows teams to leverage each other’s knowledge and expertise, ultimately maximizing sales efforts.

Transforming Sales Efficiency In the Real World

Imagine Sarah, a sales rep for a medical equipment company. Before Maplytics, Sarah battled congested city streets with outdated maps, struggling to remember client locations. This resulted in wasted time, missed appointments, and a constant sense of frustration.

With Maplytics, Sarah’s world transformed. The system automatically suggested the most efficient routes, saving her valuable time. Real-time traffic updates allowed Sarah to communicate realistic arrival times to the clients and follow a pre-planned meeting schedule created with Auto Scheduling.

She was also able to maintain her targets with leads spotted within the proximity. Census Data mapping helped her better target her clients and approach them with well-studied data insights and mapped records.

Overall, Sarah’s efficiency grew multi-folds while also offering her a proper work-life balance.

What’s More?

Maplytics is like water that can be moulded into any role. To get more acquainted and experience it first-hand, one can write to crm@inogic.com To investigate the product further, with a personalized demo within Microsoft Dynamics 365 CRM / Dataverse get in touch with the team.

For applied knowledge, do visit our Website or Microsoft AppSource. One can hop on to the detailed Blogs, Client Testimonials, Success Stories, Industry Applications, and Video Library for a quick query resolution.

Until then,

Happy Selling!