A flourishing business needs to reach new leads and engage existing customers to improve conversions and customer experience.
Organizations use diverse ways to engage customers and prospects. Be it traditional marketing channels like TV, Newsprint or popular social media sites, reaching audiences with relevant messages is the key to high customer engagement.
One of the sure shot ways to engage customers and prospects is Email Marketing as it has high ROI and less internal limitations!
For every $1 spent, email marketing generates $38 in ROI
According to a McKinsey report, email is 40 times more effective at acquiring new customers than Facebook or Twitter!
Businesses using Microsoft Dynamics 365 Customer Engagement as a hub to manage and improve their customer relationship are always on a lookout for a robust solution that addresses and fulfills multiple business needs.
Even though email marketing solutions are a great way to engage and reach customers on a personal level, they often miss one of the most powerful aspects of Dynamics CRM data, LOCATION!
That’s where a versatile and powerful mapping solution like Maplytics™ comes into play.
A geo-analytical solution like Maplytics that transforms the business data stored in Dynamics CRM into actionable location-based business insights can be a great tool to find and target customers based on location!
Targeting customers and sending them a personalized email or sending an invitation to an event is effortless with Maplytics.
Personalized emails deliver 6x higher transaction rates
The user first needs to plot the customers on a map.
Here the user has multiple options and can select whether to plot the customers By Location, By Region, By Drawing or simply By Territory!
The user can further filter the data to find relevant customers.
From here, sending email to these customers is just a matter of few click with Send Email mass action.
Maplytics radically simplifies the process of analyzing the location aspect of Dynamics 365 data and extract critical business insights that help the Marketers to find and target the customers for personalized marketing campaigns.
Apart from marketing capabilities, Maplytics also offers robust geo-analytical experience with features like Radius Search, Heat Maps, Territory Management, Route Optimization, Appointment Planner, and more by integrating Bing Maps with Dynamics 365!
Experience the power of a Certified for Microsoft Dynamics 365 (CfMD) geo-analytical mapping solution to augment Sales, Service & Marketing Productivity.