Dynamics CRM Route Optimization

For Field Sales Representatives, it is crucial to prioritize their appointments for the day and maximize their schedule! The best way to ensure that the Sales Reps meet more customers, and maximize their mileage is Route Optimization.

What is Route Optimization?

Route Optimization is the process of determining the best efficient route for given number of waypoints points. This process is very complicated, and as the number of waypoints increases, the number of possible routes increases exponentially. It also needs to include other factors like the number of intersections along the route to create the shortest route for the given waypoints based on time or distance.

Why is Route Optimization Important for an Efficient Sales Process?

Appointments are an integral part of the Sales Process in an organization. The Sales Reps needs to travel to meet clients at their locations, and the number of appointments completed is dependent on the routes they travel. Route Optimization has following benefits for business;

1. Improve Fuel Efficiency to Save Money and Time

When the Sales Reps plan and optimize their routes, they minimize the total distance, and average miles traveled between waypoints. As the distance is reduced, fuel efficiency improves, and when we add up the total money spent on fuel by an organization, a considerable amount of money is saved just with route optimization.

2. Enhance Customer Satisfaction

As the Sales Reps plan and optimize their routes beforehand, they can spend more time serving customers and improve overall customer satisfaction significantly. Moreover, handling impromptu meetings becomes easy as it is very to modify the route to include more waypoints.

3. Get better On-Time Performance Rate

One of the most significant benefits of Route Optimization is that the Sales Reps can improve their on-time performance rate. As the routes are optimized, Sales Reps can reach the customers on time and don’t have to keep them waiting.

Maplytics™ is one of the leading geo-analytical mapping apps that provides powerful routing capabilities within Microsoft Dynamics 365. Maplytics is one of the first multi-language mapping apps to be Certified for Microsoft Dynamics 365 (CfMD). Apart from Route Planning and Optimization capabilities, Maplytics offers powerful features like Appointment Planning, Radius Search, Territory Management, Heat Maps and more to take your MS Dynamics CRM visualization to an entirely new level! Maplytics currently supports English, French, German, Portuguese, Spanish and Turkish.

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Happy Mapping!

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